A study by the University of Amsterdam revealed that kids as young as 3-5 years old already display signs of brand awareness, and by the time they’re eight, they already have brand recall just by looking at a product’s logo.
So when clothing brand Gap decided to change its iconic logo, from what the internet has now dubbed as the logo that could’ve been made in Word Art, the company experienced a $247 million drop in stocks.
And when Tropicana decided to embark on its $35 million rebranding, loyal fans of the fruit drink accused it of losing its identity and sales dropped to 20%, causing Pepsi to revert to its original design.
Which not only highlights the importance of a strategically designed logo, but also how it can create better brand recognition, increase brand trust, and strengthen consumer loyalty. So, how do you create a logo for your own online school that do all that? Here are some useful tips on creating your own logo.
Keep it simple – very, very simple. According to Jonah Berger, author of Contagious: Why Thing Catch On, says that consumers tend to like things that are easy to process, the easier it is to digest, the more they like it. Of course, this is easier said than done.
But if you look at the most iconic logos like Apple’s fruit with a “byte,” Nike’s swoosh, and McDonald’s golden arches, the aesthetics of these logos are minimalist, which is what makes them memorable and more likeable to the public.
Think about what colors to use. Studies by Bevil Conway on the neuroscience of colors, show how people’s brains are likely hardwired to respond to certain colors and illicit strong emotions. For example, blue conveys trustworthiness, red says passion, and yellow means forward thinking and playful.
This means that if you use the right color in your logo, it can result in grabbing people’s attention and influencing their purchasing decisions. In fact, statistics show that an estimated 85% of consumers consider color as the main reason they buy a product.
Make your logo scalable. In the design stage, consider that your logo will be used in a variety of materials. So make sure to test how your logo will translate when printed on stationeries, business cards, or uniforms.
Also, consider how your logo will look when used in your social networks. Create a separate logo set that are specifically designed for online use.
Your logo should tell a story. A good logo is visually arresting, but a great one uses design elements to tell a story. Your logo should accurately represent your brand’s values and identity. It should immediately tell consumers what your company is all about.
For example, British Petroleum’s Helios logo, using the green and yellow color scheme, is meant to reflect the company’s dedication to its rebranding as an environmentally-friendly business. Or the secret arrow in FedEx’s logo to symbolize its commitment to fast delivery.
However, a great logo is just one part of your business’s success, but combined with an excellent brand experience, learners will surely flock towards your online school.